Sales Team

Regional Account Managers

Luke Okland

Luke Okland is the Regional Account Manager for Rice Home Medical. He has been in the business of building customer relationships for over eight years and is a graduate of Concordia College in Moorhead. He holds majors in Spanish & Business and a minor in Environmental Studies.

During college, Luke began working in the direct sale of educational materials and rose to the role of sales trainer/manager. Post-college, he followed a similar path in the insurance field, beginning in sales before moving into a trainer/manager role. For the past 3+ years, Luke has specialized in consultative customer relations, serving as an Account Manager in both the agricultural robotics and the medical equipment fields.

In his tenure with Rice Home Medical, Luke has established new relationships and served as a resource for various hospital and county organizations, with widespread success particularly for new mothers – saving each household with a new baby hundreds of dollars in out-of-pocket expenses.

Luke grew up in Willmar and currently lives there with his wife, Katie, and his sons, Beckett, Madden, and Quade.

Send Luke an E-mail at



Matt Hayden

Matt Hayden is the Regional Account Manager for Lake Region Home Medical Supply in Fergus Falls – a partnership between Rice Home Medical and Lake Region Healthcare. After getting his degrees in Marketing and Management from Minnesota State University Moorhead, he has been in the sales and marketing industry for over 6 years.

After college, he started his career in the digital and print marketing arena creating custom solutions to generate new business for small to medium businesses. The skills and hands-on experiences learned during this time prepared him for a transition into wholesale apparel sales working with the NBA, NHL, and colleges across the east coast. The continued success employing relationship building techniques with his clients and facilities have now transferred into the medical equipment field.

Matt is a pioneer in growing and creating a namesake for the newly formed Lake Region Home Medical Supply; a company founded on Lake Region Healthcare values and care mixed with Rice Home Medical’s equipment, supplies, and service knowledge.

He grew up in Perham and currently lives with his wife, Cindi, and dog, Miley, outside of Detroit Lakes.

Send Matt an E-mail at